In a Super Rugby Pacific first, Pasifika businesses have been invited to enter into a unique sponsorship opportunity that leverages Moana Pasifika’s global platform. The franchise has opened the door for Pasifika businesses to reserve an upper back of jersey position for the 2023 Super Rugby Pacific Season.
All playing jerseys will proudly display 23 different businesses, providing them with exposure to the competition’s 35.4 million-strong international audience.
The highly sought-after position is traditionally reserved for a singular franchise sponsor, however Moana Pasifika Chief Executive Officer Pelenato Sakalia believes it is important to celebrate and endorse multiple businesses on a large platform.
“Moana Pasifika was established for the betterment of our communities and what better way to serve our people than by using our rugby team as a vehicle to promote our Pasifika enterprises,” says Sakalia.
“Our mission is to champion the power and culture of the Pacific and as a people, we have always been at our best when we work as one. Our Moana Pasifika aiga are thrilled to have solidified our first partnership with Elika Consulting Group.”
Elika Consulting Group (ECG) was established by husband-and-wife duo Leaupepe Ta’ala Ralph Elika (Fatausi, Faleu Manono, Fasito’o Uta and Pu’apu’a) and Sara-Jane Elika nee Auva’a (Tiavea Aleipata, Vailoa Faleata and Alafua). Their consultancy is well-versed in the Pacific Economy and provides a wide range of services for customers including Business Development & Training, Research & Evaluation, Media & Communication and much more.
Leaupepe acknowledges the synergies between ECG and Moana Pasifika and is excited for the season ahead. “ECG is proud to be part of the Moana Pasifika aiga as our values are aligned and we both believe in the progress and advancement of our Pacific communities. We look forward to seeing the boys in action and representing their families and all of us with pride and passion.”
The coveted number 10 jersey famously worn by Christian Leali’ifano and Lincoln McClutchie in the inaugural season will proudly display the ECG logo in 2023.
If you are interested in receiving an information pack on this unique upper back of jersey position, please email email@example.comSee all news