Fans flocking to Moana Pasifika’s home ground is the goal for the club and its new ticketing partner, Flicket.
The wholly New Zealand-owned and operated ticketing and data solutions provider has signed an exclusive deal with Moana Pasifika to carve out and grow the franchise’s fan base and make the process of getting seats at Mt Smart Stadium seamless and enjoyable.
Moana Pasifika vice-chair Debbie Sorenson says partnering with the local company was a no-brainer.
“When looking at our options, we went back to our core values of family, of community and the connections that we want to enhance. Flicket shares our values and genuinely wants to see Moana Pasifika thrive. It helps that they are big rugby fans too.
“The Flicket team is here on the ground and one of their leadership team hand-counted the seats at Mt Smart Stadium to make sure there wouldn’t be any ticketing mishaps come game time. That’s the type of quality control we like as we’re heading into our first season.
“Flicket came into the ticketing market as a disruptive new player who believed fans could get a better consumer experience. As a start-up club, we know exactly how that feels. Our Pasifika communities know and love Mt Smart Stadium and we’re pleased to be making the whole experience of getting to our home games exciting, right from the ticketing process,” she said.
Flicket co-founder and chief executive officer Ben Calvert says the Kiwi scale-up knows what it’s like to step into an established market and use data to do things smarter for quick growth.
“Flicket came about three years ago to change the game in the ticketing world. We saw an opportunity and set out to disrupt our market. We see parallels in Moana Pasifika’s story and we’re big believers in what they are doing for rugby in the Pacific.
“This partnership is not a transaction for us. We become part of the team, and winning on and off the field is our goal too,” he said.
Specialists in sports ticketing and provider to the Chiefs, among a number of New Zealand rugby teams, Flicket will facilitate a direct relationship between Moana Pasifika and its fans.
“Moana Pasifika fans want to buy tickets from their favourite team; they don’t want to be directed offsite to create an account with a ticketing agent,” said Calvert.
In the spirit of community, Moana Pasifika and Flicket are collaborating on a project to pay it forward with a percentage of every ticket sale going to the Pasifika community through the work of the Moana Pasifika Charitable Trust.
“As Pasifika people, serving others is in our DNA. We’re pleased to bring on a partner that wants to give back and reinvest in our community,” said Sorenson.
Moana Pasifika Super Rugby Pacific tickets are set to go on sale at moanapasifika.co.nz in January and Sorenson is hopeful the team’s fans will hear the call to get behind their team.
“It’s going to be a special occasion when the boys first step out on the pitch as a unified Pasifika team. We can’t wait for our fans, our club members and partners to all come together at Mt Smart Stadium to celebrate this historic milestone for Pacific rugby,” said Sorenson.
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